What do you think the TV viewing experience will be for viewers in 2020?
In this critical analysis I will discussing how the TV viewing experience for viewers will different or remain stagnant by the time we reach 2020. I will be discussing current technologies, such as television, iPads and phones, as well as how they may change in the near future. I will also be discussing platforms such as 4 on demand, BBC iPlayer and others like Youtube regarding how they have changed the viewing experience now and they will continue to do so by 2020.
First of all I would to start to start off with the current statistics of the online TV viewing experience. According to BARB the latest report shows that total time of viewers watching online TV players was 749 million minutes during week ending 15th November. (http://www.barb.co.uk/tv-player-report/release/409). BARB has announced that they are introducing the TV Player Report which will account data from TV players such as BBC iPlayer, ITV Player and Sky Go. They have spoken about how television is evolving to become suitable for online purposes and meet the needs for those who may not be able to currently watch an actual television at that moment.
This brings me to the next point of online television. TV Players such as BBC iPlayer and Amazon Prime have grown to become more popular, this is due to several reasons such as catching up on episodes you’ve missed, watching series that aren’t played on television itself, having the ability of skipping straight to whatever show or series you like without adverts, and other programmes you may not enjoy. There is no time limit either which means that no matter when, you can catch up. Its also linked to social networking sites such as Twitter and Facebook, where audiences can share the episodes on their own social accounts therefore marketing television programmes.
This moves onto how television programmes now relies on their own social networking accounts and websites to market themselves and how it affects viewers who watch them. Programmes such as Strictly Come Dancing and I’m a Celebrity (Get Me Out of Here!) have websites that are linked to the channels producing them (BBC iPlayer and ITV Player). They both have extra footage that isn’t played on television and have other features such as quizzes and apps which can’t be offered by television, therefore making online television more popular. Linking this to the public who mention programmes in their tweets and posts, in the USA over 87% of tweets regarding TV come from mobile phones, and 85% of of people active on twitter during prime-time hours say they tweet about TV, according to AdWeek (http://www.adweek.com/news/advertising-branding/infographic-how-twitter-reshaping-tv-landscape-167018). This shows that even those who are watching television without a device such as an iPad or on another platform such as BBC iPlayer, audiences are still using their phones to discuss the programme they are watching.
Another threat for television is Youtube, Dominic Smales said “The videos discussing brands that got the most traction were the ones where the brands themselves weren’t involved,” he explains. Rather, it lay in the artless visual offerings of a new class of young and enthusiastic online presenters known as “vloggers”. Youtube is a quick, and easy way of marketing yourself or a brand for the entire world to see, the evolution of technology has become so fast paced that those on the other side of the planet can see what you’ve posted within 5 seconds of you uploading it. This helps to advertise programmes on television and online TV players, attracting more audiences, earning vloggers more money directly from Youtube, with Smales concluding that “this was the future of broadcasting which is very likely as more and more prosumers are emerging through social networking sites such as twitter and youtube. (http://www.ft.com/cms/s/2/3591cb26-6abf-11e4-a038-00144feabdc0.html#axzz3JVr2XUZE)
In conclusion I personally think that although platforms and other devices are becoming more popular to watch programmes on the viewings won’t really change when it comes to 2020. It’s easier to use devices such as Androids and iPhones to watch on online TV players and because of the ever changing progression of technology, the future generations will definitely have more options to choose from when it comes to devices they want to watch programmes on. However television is a device that is still going to around for a long time as it offers a variety of channels just as much as online TV players such as Amazon Prime, and has modified itself to suit this new happening generation by becoming digital and getting rid of it analogue structure, and by also connecting itself to the internet and creating Smart TV’s for audiences to watch other shows that channels broadcasted can’t offer, for example Netflix offering more variety of films and series. More prosumers will discover themselves and will start to vlog and promote on social networking sites and platforms like Twitter and Youtube which will be a rival to television, but thanks to Smart TV’s we can connect to Youtube and other platforms and watch it anyway. Those who will be tweeting during the prime-time hour will only be marketing television and will be encouraging more and more people to watch it rather than push them away, and with websites such as BBC iPlayer and ITV Player, audiences will still only really be using them for extra footage and to catch up.
AdWeek,. ‘Infographic: How Twitter Is Reshaping The TV Landscape’. N.p., 2015. Web. 1 Dec. 2015.
Barb.co.uk,. ‘TV Player Report (Beta) W/E 15 Nov 2015 – BARB’. N.p., 2015. Web. 1 Dec. 2015.
Financial Times,. ‘Is Youtube The New Television? – FT.Com’. N.p., 2015. Web. 1 Dec. 2015.